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#Bluestar Alliance

Every story tagged #Bluestar Alliance on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

1 story in this topic

bebe2 1
Fashion
2 min read

Bebe Stores forms global JV with Bluestar Alliance

Bebe Stores has entered into a joint venture with Bluestar Alliance to take over its global marketing and store operations, including in Asia. Bluestar, a privately owned brand management company founded in 2006, has paid US$35 million to Bebe Stores for its…