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Myths about the behaviour and spending patterns of Chinese tourists abroad have been debunked by a new report. A study by Oliver Wyman seeks to dispel common misconceptions about outbound Chinese travelers, illustrating how global destinations can sharpen…
Goods and experiences which provide “a sense of status, exclusivity and uniqueness” are key considerations when shopping for luxury items for Asia Pacific’s elite, according to the Visa Affluent Study 2015. In other words, affluent Asians are prepared to…
Chinese brands are closing the gap with international brands as consumers become more concerned about product quality rather than the origin of the brands, according to a latest study. As high as 67 percent of consumers said they favor domestic brands,…
The buyer confidence index (CCI) dipped 1.29 factors to 91.64 in Might, whereas the inventory funding confidence sub-index noticed the most important fall, by 9.6 factors, based mostly on a report launched by the Nationwide Central College (中央大學, NCU)…
CHINESE brands are generally outperforming their multinational counterparts in terms of consumer preference as they’re quicker to catch up with latest media trends and bold with new marketing campaign formats, industry experts noted. “Chinese entrepreneurs…
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