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Oscar de la Renta was early to Twitter, early to Tumblr and, yes, early to Instagram. So in July 2013, when the American fashion house debuted its fall advertising campaign via the app, the industry was hardly surprised. It was a little thing. An experiment.…
Fashion and beauty industries have quickly caught on to the trend that the younger generation is spending a significant amount of time on social media platforms, such as Instagram, Facebook, Twitter and YouTube, rather than traditional advertising platforms…
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