The US National Basketball Association (NBA) has partnered with Chinese sports retailer Topsports and its official on-court apparel provider Nike to open the league’s largest store outside North America. The new 1145sqm NBA China store at Intime Mall on…
NBA basketball is undoubtedly one of the most popular sporting leagues in the world, with fans everywhere. The league’s second-biggest market after the U.S. surprisingly isn’t Canada or even anywhere in Europe. It is, in fact, China. The NBA’s social media…
US sports brand Peak has unveiled what it says is the world’s first 3D-printed basketball boot. Peak is one of the world’s first footwear brands to apply 3D printing technology to a sports shoe. Three years ago, the company acquired advanced 3D printing…