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Some of New Zealand’s most popular food and beverage brands now have direct access to Chinese customers through a new flagship on the online marketplace, Tmall. The online flagship, which opened last week, is the result of a joint venture between Tmall Fresh…
The US National Basketball Association (NBA) has partnered with Chinese sports retailer Topsports and its official on-court apparel provider Nike to open the league’s largest store outside North America. The new 1145sqm NBA China store at Intime Mall on…
NBA basketball is undoubtedly one of the most popular sporting leagues in the world, with fans everywhere. The league’s second-biggest market after the U.S. surprisingly isn’t Canada or even anywhere in Europe. It is, in fact, China. The NBA’s social media…
