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Affordable luxury brand BA&SH has marked the second anniversary of its launch in Asia by revealing plans to quadruple its sales in the region within two years and introduce a new store concept. Last year the company opened seven stores in Mainland China,…
French label BA&SH is planning to open more stores in China, Hong Kong and Macau. Since December the label has been planning to grow is retail network by a third including its 200 monobrand stores and department-store concessions. L Catterton investment fund…
Parisian affordable luxury brand Ba&Sh plans to ramp up its Asian presence after early success in Hong Kong. The region has become a top priority for founders Barbara Boccara and Sharon Krief after a cornerstone 50 per cent investment by LVMH-linked PE fund L…
Once the best kept secret of a generation of modern French women, ba&sh, a leading affordable luxury brand for women seeking effortless, carefree elegance, has arrived in Hong Kong, its first stop in Asia. Building on the brand’s strong success in Europe, the…
Parisian fashion house BA&SH has partnered with Hong Kong retail and brand management company ImagineX Group to strengthen its presence in Asia. BA&SH has hopes of accelerating its expansion in Hong Kong, Macau, Singapore, Taiwan and China. The label opened…
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