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Chinese lifestyle brand Tagi has embarked on its first international venture with the launch of a physical retail outlet at CentralWorld in Bangkok. Positioned on the second tier of the mall’s Eden Zone, this store presents a broad selection of the…
Consumers are increasingly using digital channels for part, if not all, of the path to purchase. As a result, retailers are shifting from a product-driven approach to a more customer-centric model, allowing them to deliver a personalised experienced…
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