Topic

#appsflyer

Every story tagged #appsflyer on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

General

Mar 28, 20193 min read

AppsFlyer Performance Index puts Facebook and Google on top

acebook and Google may rule the rankings but persistent challenges and rampant fraud are mixing things up, according to the latest Performance Index from Appsflyer. According to Appsflyer’s study, Apple Search Ads and Snap are continuing to grow despite…

Telecom

May 18, 20181 min read

Singapore tops list of app install fraud rates in Asia

Advertisers around the world lose as much as $700 to $800 million annually to mobile app fraud, according to a new global study. The State of Mobile Fraud Q1 2018 report by mobile marketing analytics and attribution platform AppsFlyer put Singapore, Indonesia…