
Alo Yoga Expands in Mainland China to Test Global Premium Positioning
The activewear label faces entrenched rival Lululemon and selective consumer spending across prime retail developments in Shanghai and Beijing.
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The activewear label faces entrenched rival Lululemon and selective consumer spending across prime retail developments in Shanghai and Beijing.

The Los Angeles athleisure label takes over a prime two-level harbourfront space in Tsim Sha Tsui as it prepares a wider mainland store rollout.

The activewear brand launched exclusively on Alibaba’s platform on August 12, targeting more than 62 million high-tier 88VIP shoppers.

Alo Yoga’s Southeast Asian Adventure Begins Global wellness and lifestyle brand Alo Yoga has officially made its mark in the Philippines with the grand opening of its debut store at Greenbelt 5. Spanning an impressive 235.5 square meters, the flagship store…
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