Rajiv MenonFashion
Alo Plans Eight Greater China Stores After Record Tmall Debut
The Los Angeles activewear brand plans physical stores across seven cities through 2027 after pulling 10 million yuan in its first minute on Tmall.
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Minjun ParkFashion
Alo Yoga Breaks Ground in China with Exclusive E-commerce Store on Tmall
Alo, a US-based athleisure brand, is making its debut in the e-commerce sector of Mainland China through a partnership with Tmall. This new online store launch will provide Alo with a direct retail channel to a new consumer base. First E-commerce Store in…