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Sportswear label Adidas has collaborated with confectionery brand M&M’s to launch a limited-edition sneaker called Originals Forum Lo 84, inspired by the chocolate brand’s distinctive packaging. The sneakers feature a yellow rubberized leather complemented by…
Adidas has replaced its China chief, it said on Tuesday, as the German sportswear brand looks to revive sales in the world’s second-largest economy. The company has appointed Adrian Siu to take over from Jason Thomas, who became Adidas Greater China’s…
German sportswear company Adidas said on Thursday it would grow in its key market of China in 2022 even after it was hit by renewed pandemic restrictions and the aftermath of a consumer boycott of Western brands. The comments come after Manager Magazin…
Sportswear brand Adidas launched its first Singapore brand center, named Homeground, in Knightsbridge along Orchard Road. Occupying three floors, it claims to be the largest mono-brand retail sports destination in the country. It offers the largest array of…
The largest Adidas store to date on Japanese soil extends over two floors and a surface area of 1,000 square meters. In addition to countless products for a wide range of sporting activities, the new Adidas Brand Center, which is located just a few minutes’…
Adidas Malaysia has unveiled its largest brand center in Southeast Asia at Sunway Pyramid. Spanning 1575sqm and two stories, Adidas Sunway Pyramid worked with renowned Malaysian graphic designer, Valen Lim, to create localized experience zones in the store.…
Footwear maker PouYuen Vietnam, the largest employer in HCMC, faces a shortage of workers after 6 percent quit due to Covid-19 restrictions and resultant problems. The Taiwanese company, a supplier to Adidas and Reebok, has sought the city’s support for…
On November 21, adidas Terrex opened its new store at APM Mall on Wangfujing Street in Beijing. Brand spokesperson Zhao Youting, senior vice president of sales channel management in Adidas Greater China, Mr. Guillermo del Nogal, senior director of outdoor…
Authentic Brands has cemented its position as a major player in American retail after what one analyst described as a “massive acquisition” – the successful $2.456 billion bid for Reebok. Adidas confirmed the sale overnight after six months of negotiations…
Adidas felt the impact of a Chinese boycott of Western brands on its second-quarter results and is also suffering from the closure of factories in Vietnam due to Covid-19 infections. The German sportswear company still raised its outlook for full-year sales…
Taiwan’s Pou Chen, which makes footwear for companies such as Nike and Adidas, suspended operations at its plant in Ho Chi Minh City on Wednesday as COVID-19 curbs hit factories in the country’s business hub. Vietnam’s health ministry said in a statement that…
Changshin Vietnam, a South Korean shoemaker, became the second major Nike supplier to suspend production in Vietnam as it shut three of its factories near HCMC on Thursday due to a coronavirus outbreak. The factories in Dong Nai province, which employ nearly…
Adidas is exiting Hong Kong’s Central prime business district. The German sportswear giant signed a HK$4.34 million a month, or HK$52.1 million a year, lease for the 13,000 sq ft shop at 36 Queen’s Road in 2015. Removal staff were seen dismantling shelves and…
German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia, and Latin America, although its profits will be trimmed by costs associated with divesting the Reebok brand. The outlook for 2021 is part…
German sportswear maker Adidas AG said on Monday it is considering strategic options, including a potential sale, for Reebok, 15 years after it bought the U.S.-focused brand to take on archrival Nike Inc on its home turf. The decision will be announced on…
For some sneakerheads who may be unaware, Reebok is owned by Adidas. Back in 2005, the brand was bought by the Three Stripes for a large sum of $3.8 billion and they have been sharing warehouses and website assets, ever since. Now, however, this business…
