
Global FMCG Brands Reshape Experiential Deals Across Asia-Pacific
Wine label Penfolds and personal care group Procter & Gamble are overhauling major event sponsorships to drive consumer trial and retail volume.
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Wine label Penfolds and personal care group Procter & Gamble are overhauling major event sponsorships to drive consumer trial and retail volume.

Coca-Cola Australia has broadened its alcoholic ready-to-drink range with the introduction of mixed drinks featuring Absolut Vodka and Sprite. Varieties in the New Range The new product line includes two distinct variants: Absolut Vodka Mixed with Sprite and…

Despite difficulties in Asian travel retail, particularly in Korea, liquor supplier Pernod Ricard reports solid first-half 2015/2016 results totalling €5b ($5.7b) and organic growth of 3 per cent. It says the results represent a continued gradual improvement…

Pernod Ricard has delivered “solid” first half results as the spirits maker saw 3% organic sales growth in the six months to 31 December 2015. Sales totalled €4.96bn during the period which represented “gradual improvement” against the same period in 2014.…
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