7up

7Up Shakes Up the Soda Scene: Unveils Lime-Forward Flavor and Bold New Identity After 15 Years

7Up, owned by Keurig Dr Pepper (KDP), has undertaken its most significant brand renovation in over 15 years. The company has given a fresh identity to the 7Up brand, which is valued at US$5 billion in the lemon-lime category. A New Identity 7Up is revising…