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Leading global ecommerce and marketplace accelerator, Pattern, today announced it has supported iconic Australian athletic wear brand 2XU to pivot its international business, solidifying its position as a leading specialist technical athletic brand in key…
LVMH-backed private-equity firm L Catterton Asia has launched a JV between two of its portfolio companies, Chinese menswear fashion group GXG, and Australian compression activewear company 2XU. The strategic partnership will enable both companies to…
Australian sportswear brand 2XU has opened a Hong Kong flagship store this month, located in the prestigious Causeway Bay shopping district. Situated in the heart of Causeway Bay, at 77 Leighton Road, the new 930 square foot store is the official Hong Kong…
A new H&M athleisure wear range is to be launched in July, developed with input from the Swedish Olympic team and fronted by personalities including Caitlyn Jenner. The launch of For Every Victory makes H&M one of the first major multinational fashion brands…
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