Tag Heuer teams with JD.com

Tag Heuer, the Swiss luxury watchmaker, has chosen to partner with JD.com to open its first online store in China.

The exclusive partnership will see Tag Heuer open an online flagship on JD.com’s Marketplace platform.

The store will offer product lines specially selected for China’s increasingly sophisticated online consumers, featuring cutting-edge designs across multiple price points. The store will also feature a 360-degree “virtual” product display where consumers can experience products prior to purchasing.

JD.com says its support in brand marketing, logistics, payment and after-sales service will help ensure customers enjoy a first-rate online shopping experience.

“JD.com’s reputation for product authenticity and unparalleled customer experience make it the ideal eCommerce partner in China for Tag Heuer, one of Switzerland’s most iconic and trusted brands,” said Tag Heuer’s GM of Greater China, Leo Poon.

“The coming of age of China’s young consumers, combined with the explosive development of e-commerce, present an enormously exciting opportunity for innovation and growth. By deepening our access to our key target customer market in China through JD.com’s huge upwardly mobile user base, I am confident that this partnership will ignite unprecedented consumer interest in Tag Heuer’s premier luxury timepieces.”

To mark the opening, Tag Heuer will launch sales of its “Tag Heuer Formula One Women GEM special edition” wristwatch in the Chinese market for a limited time exclusively on the JD.com platform.