Swiss watch brand Norqain opens first store in Asia
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Swiss-made watch brand Norqain has made its debut in Singapore, as part of an expansion into the Asia market. The watch retailer has collaborated with Southeast Asia distributor Melchers, a Singapore branch of Melchers Group, for the launch. This is also the brand’s second global flagship store after the first opened in Zermatt, Switzerland, last year. Norqain says the new store, located on Orchard Road, aims to replicate the feeling of the Swiss Alps, features an original ski-lift ch
Norqain says the new store, located on Orchard Road, aims to replicate the feeling of the Swiss Alps, features an original ski-lift chair from Zermatt.
The store’s interior was inspired by the Swiss Alps, with black, blue, and white as the primary colours running throughout the space. There is also a wooden bar inside the store.
Norqain says on its Instagram that it wants to convey to customers “a real feel for the Norqain world and the Norqainer spirit”.
The family-owned Swiss watch company is based in Nidau (Bienne), the heart of the Swiss watch industry. Founded in 2018, it makes mechanical automatic watches designed in-house.
Jean-Claude Biver, a well-known Luxembourgish-Swiss watchmaker who used to serve as president of the LVMH Watch Division, announced in June that he would join Norqain’s board as an advisor.
Questions & Answers
Q.Which company is Norqain partnering with for its expansion into the Southeast Asian market?
Which company is Norqain partnering with for its expansion into the Southeast Asian market?
Norqain is collaborating with Melchers, a Southeast Asia distributor. This company is a Singapore branch of the broader Melchers Group, facilitating the brand's debut in the region.
Q.What unique design elements has Norqain incorporated into its new Singapore store to reflect its Swiss origins?
What unique design elements has Norqain incorporated into its new Singapore store to reflect its Swiss origins?
The new store aims to replicate the feeling of the Swiss Alps, featuring an original ski-lift chair from Zermatt. Its interior also uses black, blue, and white as primary colours, inspired by the Alps.
Q.How long has Norqain been in operation as a watch brand?
How long has Norqain been in operation as a watch brand?
Norqain is a relatively new brand in the watch industry, having been founded in 2018. It is a family-owned Swiss company that designs and makes mechanical automatic watches in-house.
Q.Where is Norqain's second global flagship store located?
Where is Norqain's second global flagship store located?
Norqain's second global flagship store is located on Orchard Road in Singapore. This follows the opening of its first flagship store in Zermatt, Switzerland, last year.
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