Swiggy India expands services in 8 new cities

1 min readUpdated Sep 24, 2018Sep 24, 20186:55 AM

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The new cities are Dehradun, Puducherry, Mysore, Vijayawada, Nashik, Guwahati, Kanpur and Ludhiana, Swiggy said in a statement.

The company has partnered with over 1,200 restaurants in these cities, it added.

Commenting on the development, Swiggy COO Vivek Sunder said, “Expanding to these eight new markets is very important to us”.

Over the years, Swiggy has played an instrumental role in making food ordering and delivery more accessible, reliable and convenient for consumers across the country, he added. Founded in 2014, Swiggy is an online platform with over 40,000 restaurant partners spread across 27 cities.

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What this means

Swiggy's strategic push into eight new Indian cities signals a confident, aggressive play for market dominance in emerging urban centres. This is a sound move to capture first-mover advantage or solidify leadership where rival platforms are less entrenched, echoing Panpuri's multi-store Asian expansion strategy. The direct challenge to competitors will be evident in these new territories as Swiggy uses its existing 40,000-partner network reputation. The primary risk lies in effectively scaling operations and ensuring consistent service quality across a now larger, more disparate footprint. The market will be watching the expansion in cities like Puducherry and Mysore to determine initial customer acquisition rates and service reliability over the next quarter.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

Which new cities will Swiggy be expanding its services into?

Swiggy is expanding its services into Dehradun, Puducherry, Mysore, Vijayawada, Nashik, Guwahati, Kanpur, and Ludhiana. This move is considered very important to the company's growth strategy in India.

How many restaurant partners has Swiggy secured in these new locations?

Swiggy has partnered with over 1,200 restaurants across these eight new cities. This network allows them to offer a wide range of food delivery options to customers in these markets.

How many cities does Swiggy currently operate in across India?

Including these new expansions, Swiggy now operates with over 40,000 restaurant partners spread across 27 cities. This demonstrates its significant presence in the Indian food delivery market since its founding in 2014.

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