Swedish retailer Sneakersnstuff making debut in Tokyo

Stockholm-based retailer Sneakersnstuff is about to open a flagship store in Tokyo, its first Asia location.

The retailer, known for its sneakers, said the Tokyo store will open on December 14 on Log Road in Daikanyama, which is home to high-end boutiques and restaurants.

Designed by Stockholm-based design studio Bofink, the store will combine the best of both Scandinavian and Japanese design. And more than just a retail space, it will be a multifunctional lifestyle store with an inclusion of a cafe.

“It features handcrafted and handmade furniture by Swedish and European artists and furniture makers, beautiful and unique colorways, traditional Japanese heritage materials, 3D-printed pieces and more,” Sneakersnstuff said in a statement.

Tokyo will be Sneakersnstuff’s seventh location worldwide, joining Stockholm, London, Berlin, New York, Los Angeles and Paris.

The retailer first announced a plan to expand into Asia in October last year.