Sweaty Betty opens first Singapore store
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British activewear retailer Sweaty Betty has made its Singapore debut, more than two years after entering Asia.
Located in the city’s Ion Orchard mall, Sweaty Betty Singapore offers a full range of its lifestyle and activewear, including Pride Collection and Halle Berry x Sweaty Betty Collection.
The Singapore launch is part of Sweaty Betty’s plan to expand and strengthen its presence in the Asian market. The brand, often referred to as a rival to Canada’s Lululemon, first entered Asia in 2019 opening a store in Hong Kong’s IFC mall.
Founded in Notting Hill, London in 1998 by Simon and Tamara Hill-Norton, Sweaty Betty is renowned for its bum-sculpting leggings, innovative prints, and technical high-performance fabrics.
The retailer now operates more than 60 outlets, mostly across the UK and the US.
Questions & Answers
Q.When did Sweaty Betty first enter the Asian market?
When did Sweaty Betty first enter the Asian market?
Sweaty Betty first entered Asia in 2019. It opened a store in Hong Kong's IFC mall at that time, marking its initial foray into the region.
Q.What kind of products does the new Singapore store offer to customers?
What kind of products does the new Singapore store offer to customers?
The new Singapore store offers a full range of Sweaty Betty's lifestyle and activewear products. This includes items from their Pride Collection and the Halle Berry x Sweaty Betty Collection.
Q.How many retail outlets does Sweaty Betty currently operate worldwide?
How many retail outlets does Sweaty Betty currently operate worldwide?
Sweaty Betty currently operates more than 60 retail outlets worldwide. Most of these stores are located across the United Kingdom and the United States.
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