Sweaty Betty opens first Singapore store

British activewear retailer Sweaty Betty has made its Singapore debut, more than two years after entering Asia.

Located in the city’s Ion Orchard mall, Sweaty Betty Singapore offers a full range of its lifestyle and activewear, including Pride Collection and Halle Berry x Sweaty Betty Collection.

The Singapore launch is part of Sweaty Betty’s plan to expand and strengthen its presence in the Asian market. The brand, often referred to as a rival to Canada’s Lululemon, first entered Asia in 2019 opening a store in Hong Kong’s IFC mall.

Founded in Notting Hill, London in 1998 by Simon and Tamara Hill-Norton, Sweaty Betty is renowned for its bum-sculpting leggings, innovative prints, and technical high-performance fabrics.

The retailer now operates more than 60 outlets, mostly across the UK and the US.