Swarovski nail salons returning to DFS Group stores
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This Christmas Swarovski is offering a nail treatment service to shoppers at DFS Group stores. The jewellery brand is returning to the T Galleria by DFS stores to offer its nail service for free to shoppers who have spent a certain amount.
The service, which is available on select dates across December, will take place in T Galleria by DFS stores in Canton Road, Hong Kong, City of Dreams and Shoppes at Four Seasons in Macau. The pop-up nail salons will offer the Swarovski “sparkling nail service” along with a Star Ornament crystal for shoppers.
Director of Travel Retail Asia Pacific at Swarovski, Karen Tse, said: “Female shoppers at Swarovski have traditionally taken a more subtle approach by opting for our classic crystal jewelry and iconic pieces. However, over the past year, we’ve observed the trend in Travel Retail shifting towards a desire for customization and personal styling.
“Our customers now want to create their own style so as to express their identity in a bold new way, and seeking a sales assistant’s advice has become an important step in the purchasing process. We’re thrilled that our partnership with T Galleria by DFS has empowered them to fulfill this aspiration.”
Swarovski is set to unveil a new fall/winter 2016 collection from brand ambassador Karlie Kloss, which features stars and icicle motifs.
Questions & Answers
Q.Which specific T Galleria by DFS stores will host the Swarovski nail service?
Which specific T Galleria by DFS stores will host the Swarovski nail service?
The nail service will be available in T Galleria by DFS stores located on Canton Road in Hong Kong, and at City of Dreams and Shoppes at Four Seasons in Macau.
Q.What is the reason behind Swarovski offering a nail treatment service to customers?
What is the reason behind Swarovski offering a nail treatment service to customers?
Swarovski has observed a trend in Travel Retail towards customisation and personal styling. The service aims to help customers express their identity and fulfil their desire for creating their own style.
Q.What items will shoppers receive as part of the nail service at the pop-up salons?
What items will shoppers receive as part of the nail service at the pop-up salons?
Shoppers will receive the Swarovski 'sparkling nail service' and a Star Ornament crystal when they visit the pop-up nail salons.
Q.Is the nail treatment service available to all shoppers at DFS Group stores?
Is the nail treatment service available to all shoppers at DFS Group stores?
No, the nail treatment service is offered for free specifically to shoppers who have spent a certain amount at the T Galleria by DFS stores.
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