Swarovski and DFS put customers in the frame

Throughout February 2016, shoppers who make purchases at selected T Galleria by DFS stores in Hong Kong and Macau can enjoy an ‘exclusive’ silhouette portrait created by local artists as part of a new Swarovski campaign.

The portraits are gifted in a Swarovski paper frame decorated with the brand’s iconic crystals.

The service is now available at the T Galleria by DFS stores in Canton Road and Tsim Sha Tsui East in Hong Kong, as well as at City of Dreams and The Shoppes at Four Seasons in Macau.

Karen Tse, Director, Travel Retail Asia Pacific, Swarovski, said: “Swarovski believes that the shopping experience is crucial to how consumers appreciate and value our brand and our exquisite jewellery.

“That is why we have been introducing innovative consumer events such as the Valentine’s Day portrait offer. We
want to give Swarovski customers an enjoyable memory of visiting our shops and that’s particularly important in prime locations for tourists such as our shops in T Galleria by DFS.”

Jason Blejwas, Director Merchandise, Sunglasses, Fashion Watches and Jewellery, Global Merchandising, at DFS Group Limited, said: “We’re excited to partner with Swarovski to bring our T Galleria by DFS customers another exciting activation that celebrates our local destinations as well as our fantastic Swarovski product offering.

“We’re confident this delightful and engaging in-store experience will make for a memorable trip for visitors to Hong Kong and Macau this Valentine’s Day.”