Suzuki mulls assembling passenger cars in Vietnam

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Japanese automaker Suzuki is possible to assemble passenger cars in Vietnam in the coming time, a leader of the company says.
Toshiyuki Takahara, general director of Suzuki Vietnam, told local media that the country is a key market for the company and it is considering assembling certain models there.
When selecting a country for establishing a car assembly plant, Suzuki needs to take into consideration the possible sales volume, he said, but did not mention a specific target, saying it was a trade secret.
With its current market share, it is more reason for it to import completely built unit (CBU) cars for local distribution, he added.
Suzuki now assembles light trucks and vans in Vietnam. But all passenger cars, including four- and seven-seater, are imported from Indonesia and Thailand.
Takahara said assembling passenger cars in the country requires huge capital investments in the production line. If the assembling depends on imported components, it would be ineffective because of increasing costs, resulting in higher car prices.
Suzuki’s market share in Vietnam has been increasing over the past three years. It sold more than 6,800 vehicles in 2018, accounting for 2.5 percent of the market share. Last year, these numbers increased to 11,780 and 3.9 percent, correspondingly.
The market share of Suzuki brand cars increased to 5.1 percent in the first 9 months of this year.
Questions & Answers
Q.What is Suzuki's main concern when choosing a country for a car assembly plant?
What is Suzuki's main concern when choosing a country for a car assembly plant?
Suzuki primarily considers the potential sales volume when selecting a country for a car assembly plant. This factor is crucial for justifying the significant capital investments required for production lines.
Q.Why would assembling passenger cars locally be ineffective if it relies on imported components?
Why would assembling passenger cars locally be ineffective if it relies on imported components?
Assembling passenger cars using imported components would be ineffective due to increasing costs. This approach would ultimately lead to higher car prices for consumers in Vietnam, making it less competitive.
Q.What is Suzuki's current approach to distributing passenger cars in Vietnam?
What is Suzuki's current approach to distributing passenger cars in Vietnam?
Currently, Suzuki imports all its passenger cars, including four- and seven-seater models, into Vietnam. These completely built units (CBU) are sourced from Indonesia and Thailand for local distribution.
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