Surplus Food App ‘Too Good To Go’ Soars in Popularity Following Aotearoa Launch
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Too Good To Go, the surplus food marketplace, is already making strides after launching in Aotearoa, New Zealand, in November of the previous year. The company, which has its headquarters in Denmark, offers a unique platform that enables consumers to purchase excess food from local cafes, bakeries, and retailers through its discounted ‘Surprise Bags’.
Growth and Expansion in Aotearoa
Since its inception, Too Good To Go’s partner network in Aotearoa has grown, now encompassing 115 local businesses and boasting over 25,000 registered users in Auckland alone.
Joost Rietveld, Too Good To Go New Zealand’s country director, shared the company’s excitement about the reception in Auckland. He attributed this success to New Zealanders’ deep cultural connection to both food and sustainability.
Rietveld also shed light on the company’s business model, which is geared towards providing customers with affordable food options while also enabling hospitality and retail partners to profit from their surplus stock. This approach reduces food wastage, creating what Rietveld describes as a ‘win-win-win’ business model.
Collaboration with Food Businesses and Chains
The Too Good To Go application is now collaborating with a variety of independent food businesses and national chains. These include Daily Bread, Crave Cafe, Beau Deli, Rollers Bakery, Bakers Delight, Muffin Break, and Roll’d.
Rietveld expressed that the early influence of the platform is already incalculable. The company’s rapid traction indicates a real need in the market, which benefits consumers, local hospitality businesses, and the environment.
Moreover, more than 60 businesses have already partnered with the platform. Discussions are ongoing to welcome more partners in Auckland and other regions as the company plans its nationwide expansion within the year.
Questions & Answers
What is Too Good To Go’s business model?
Too Good To Go’s business model is designed to provide customers with access to discounted food while enabling hospitality and retail partners to generate revenue from their surplus stock. This approach minimises food wastage, creating a win-win-win situation for customers, businesses, and the environment.
Who are some of Too Good To Go’s partners in New Zealand?
Too Good To Go is currently working with a mix of independent food businesses and national chains in New Zealand, including Daily Bread, Crave Cafe, Beau Deli, Rollers Bakery, Bakers Delight, Muffin Break, and Roll’d.
What are the future plans for Too Good To Go in New Zealand?
Following its successful launch in Auckland, Too Good To Go plans to expand its partner network nationwide within the year. Discussions are underway to bring in additional partners in Auckland and other regions across the country.