Suntory to expand Ribena candy in Asia
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Suntory Beverage & Food plans to increase distribution of Ribena branded confectionery and drink products in Hong Kong, Malaysia and Singapore.
Suntory took control of the Ribena brand in 2013 and the company said it now plans to build Ribena’s presence in Asian retail channels.
As part of this drive, Suntory has reached an agreement with DKSH that will see the market expansion services group provide distribution, logistics, field marketing and credit and collection services to the Ribena brand across retail channels.
“We aim to leverage on DKSH’s solid organisation and strong capabilities along the value chain, most notably its supply chain and commercial strengths. The collaboration is a next step in further enhancing the availability and visibility of our products in the retail channels,” said Kosuke Fujishima, head of regional corporate planning and director, Suntory Beverage & Food Malaysia.”
“Suntory’s commitment to the people in Malaysia, Singapore and Hong Kong remains steadfast, especially in providing even better products and services through improved delivery time and communication,” Fujishima added.
Questions & Answers
Q.Which specific countries will see increased distribution of Ribena products?
Which specific countries will see increased distribution of Ribena products?
Suntory Beverage & Food intends to expand the distribution of Ribena confectionery and drinks in Hong Kong, Malaysia, and Singapore. This move aims to build the brand's presence within retail channels across these three Asian markets.
Q.What services will DKSH provide to Suntory for this expansion?
What services will DKSH provide to Suntory for this expansion?
DKSH will provide a range of services to the Ribena brand, including distribution, logistics, and field marketing. They will also handle credit and collection services across the retail channels in the target markets.
Q.When did Suntory originally take control of the Ribena brand?
When did Suntory originally take control of the Ribena brand?
Suntory took control of the Ribena brand in 2013, several years before this announced expansion. The company is now planning to use this ownership to increase Ribena's presence in key Asian retail channels.
Q.What is the primary goal of collaborating with DKSH?
What is the primary goal of collaborating with DKSH?
The main goal of collaborating with DKSH is to enhance the availability and visibility of Ribena products in retail channels. Suntory aims to use DKSH's strong capabilities in supply chain and commercial strengths to achieve this.
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