Sunnies Studios to expand into Vietnam
In this article (5)
Filipino eyewear brand Sunnies Studios has announced plans to expand into Vietnam.
The fashionable brand, specialising in affordable frames for women, has enjoyed a successful run in the Philippines with more than 40 branches. The Vietnam store, expected to open before the end of the year, will be its first international outlet.
Sunnies’ creative director Martine said: “Now that the brand has been really established here, we can finally start looking global because that’s the original vision of Sunnies was always to be a truly global brand for the world – not just for the Philippines, but showing the world what the Philippines can produce also.
“We’ve always wanted to expand in Asia. And Vietnam is so similar to the Philippines I think the market will be equally receptive to the brand.”
Questions & Answers
Q.What kind of products does Sunnies Studios sell?
What kind of products does Sunnies Studios sell?
Sunnies Studios is an eyewear brand that specialises in affordable frames for women. They have become well-known for their fashionable designs in the Philippines.
Q.How many stores does Sunnies Studios currently operate?
How many stores does Sunnies Studios currently operate?
The brand currently operates over 40 branches within the Philippines. The upcoming Vietnam store will be its very first international outlet, marking a significant expansion.
Q.When is the first international Sunnies Studios store expected to open?
When is the first international Sunnies Studios store expected to open?
The first international store, located in Vietnam, is anticipated to open its doors before the end of the current year. This will be the brand's initial step into global expansion.
Q.Why did Sunnies Studios choose Vietnam for its first international expansion?
Why did Sunnies Studios choose Vietnam for its first international expansion?
The creative director believes Vietnam's market will be receptive, similar to the Philippines, as the brand has always aimed to expand in Asia. This aligns with their original vision to become a global brand.
Reader pulse
Is Vietnam a good first market?
23,885 votes so far