Suitsupply still has plans for Asia after its 100th store
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European men’s fashion brand Suitsupply has opened its 100th international store, in Boston, and plans to expand in Asia.
Founded in 2000 as a vertically integrated, direct-to-consumer brand that offers customers high-quality menswear at attainable prices, Suitsupply already has stores in Hong Kong and Singapore.
While the brand started as a webstore, it soon after expanded into brick-and-mortar. It created spaces where customers could feel the brand’s products and have alterations made while they waited.
“People are drawn to Suitsupply because of the energy and flair we bring to tailoring,” says Suitsupply founder/CEO Fokke de Jong. “They want to experience our brand and product both in person and online.”
While no specific details were revealed about which Asian markets are a priority for the company, it is thought to favour a push in greater China.
Questions & Answers
Q.Which specific Asian markets is Suitsupply prioritising for expansion?
Which specific Asian markets is Suitsupply prioritising for expansion?
The article does not specify exact Asian markets, but it is believed the company favours a push in greater China. Suitsupply already has stores in Hong Kong and Singapore.
Q.When was Suitsupply originally founded and how did it begin selling products?
When was Suitsupply originally founded and how did it begin selling products?
Suitsupply was founded in 2000. It started as a webstore, later expanding into physical brick-and-mortar locations to offer customers in-person experiences and alterations.
Q.What is Suitsupply's core business model for selling menswear?
What is Suitsupply's core business model for selling menswear?
Suitsupply operates as a vertically integrated, direct-to-consumer brand. This model allows them to offer high-quality menswear to customers at prices considered attainable.
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