Subscribe to Food launches in Singapore
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Just launched in Singapore, Subscribe to Food is an e-commerce subscription service that offers food and wine products for consumers.
Upon launch, the service acquired e-commerce start-ups The Frank Food Company and WineMasons.
Philip Raff, who is also executive director of Velocity Property Group, out of Australia, led the investment group and acquisition of the two companies.
“We believe that through e-commerce, modern logistics via our partner Yojee, and a commitment to a subscription model, even city folks can access premium, fresh, small-batch food and wine,” says Raff. “It’s all about cutting out the middleman and paying a decent price that takes into account the effort and expertise that goes into food production.”
Subscribe to Food first acquired The Frank Food Company, which focusses on supporting regional farmers practising sustainability, fair-trade and organics, mainly in Indonesia. Its co-founders, brothers Liam and Duncan McCance, took up roles as CEO and food/content director respectively.
WineMasons was set up by Matt Allanson and Josh Sims and has focussed on Australian small-batch wine producers, with a Singapore subscription commerce offering.
After Subscribe to Food moves its newly acquired businesses to a shared e-commerce and logistics platform, it plans to launch a third brand focussed on premium beef from farmers in Tasmania.
Questions & Answers
Q.What kind of products does Subscribe to Food offer consumers through its subscription service?
What kind of products does Subscribe to Food offer consumers through its subscription service?
Subscribe to Food offers a range of food and wine products through its e-commerce subscription service. This includes small-batch food and wine, with a focus on premium and fresh options, including beef from Tasmanian farmers in the future.
Q.Who was responsible for leading the investment group that launched Subscribe to Food and acquired the initial companies?
Who was responsible for leading the investment group that launched Subscribe to Food and acquired the initial companies?
The investment group that led the launch of Subscribe to Food and the acquisition of The Frank Food Company and WineMasons was led by Philip Raff. He is also the executive director of Velocity Property Group, based in Australia.
Q.Which specific regions or countries will be a source for the food and wine products offered by Subscribe to Food?
Which specific regions or countries will be a source for the food and wine products offered by Subscribe to Food?
Initially, food products will primarily come from regional farmers in Indonesia, supported by The Frank Food Company. Wine products will largely originate from Australian small-batch producers. Future plans include premium beef from Tasmanian farmers.
Q.What is the strategic purpose behind Subscribe to Food's commitment to an e-commerce subscription model?
What is the strategic purpose behind Subscribe to Food's commitment to an e-commerce subscription model?
The strategy is to cut out the middleman, ensuring city consumers can access premium, fresh, small-batch food and wine. This approach aims to provide a decent price that reflects the effort and expertise in food production.
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