Study: Asia-Pacific to account for 41.4pc of global e-commerce sales

Jan 14, 2015Updated Jun 4, 20251 min read

Asia-Pacific will account for 41.4 percent of worldwide e-commerce sales and is set to overtake the US as the world’s biggest e-commerce market, the latest research by Worldwide Business Research (WBR) shows.

The research was conducted as part of the 3rd Annual e-Tail Asia conference to be held in Singapore in March.

The study also found that e-commerce leaders in the region sees customer experience as the most crucial focus in 2015, followed by mobile marketing and cross border marketing.

In the latest research conducted by Worldwide Business Research (WBR), e-commerce leaders across Asia-Pacific identified Customer Experience as the most crucial focus area for 2015, followed by Mobile Marketing and Cross border Marketing.

The research was conducted as part of the 3rd Annual e-Tail Asia conference to be held in Singapore in March.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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