Study: Asia-Pacific to account for 41.4pc of global e-commerce sales
Listen to this article
Asia-Pacific will account for 41.4 percent of worldwide e-commerce sales and is set to overtake the US as the world’s biggest e-commerce market, the latest research by Worldwide Business Research (WBR) shows.
The research was conducted as part of the 3rd Annual e-Tail Asia conference to be held in Singapore in March.
The study also found that e-commerce leaders in the region sees customer experience as the most crucial focus in 2015, followed by mobile marketing and cross border marketing.
In the latest research conducted by Worldwide Business Research (WBR), e-commerce leaders across Asia-Pacific identified Customer Experience as the most crucial focus area for 2015, followed by Mobile Marketing and Cross border Marketing.
The research was conducted as part of the 3rd Annual e-Tail Asia conference to be held in Singapore in March.