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Strong China sales fail to ease European Covid pain for Capri

By Minjun ParkChina
1 min read
china retail sale season
china retail sale season
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Capri Holdings is expected to post a fourth straight fall in quarterly revenue on Wednesday as the blow from fresh lockdowns in Europe eclipses a China-driven recovery in sales of its luxury handbags and apparel.

A spike in coronavirus infections from late last year forced many European governments to put their economies back into lockdown, keeping consumers away from stores during the crucial holiday shopping season.

Capri not only has to deal with store closures in Europe and sluggish department store traffic due to the pandemic but also a “stale” Michael Kors brand image, Jane Hali & Associates retail analyst Jessica Ramirez said.

Investors will be hoping that Capri’s Versace and Jimmy Choo brands can emulate fashion giant LVMH’s growth in China, which helped cushion some of the pandemic’s impact in other markets.

Sales of luxury goods in China have been rising since the easing of COVID-19 measures in the second half of 2020, sparking hopes that one of the world’s biggest markets for high-end fashion could ease the pain of companies suffering in regions where the virus continues to rage.

Questions & Answers

Q.

Which of Capri Holdings' brands are hoped to replicate LVMH's success in China?

A.

Investors hope that Capri's Versace and Jimmy Choo brands can emulate LVMH's growth in China. This growth helped cushion some of the pandemic's impact in other markets for the fashion giant.

Q.

What issues beyond the pandemic are affecting Capri Holdings' performance?

A.

Capri Holdings faces a "stale" brand image for Michael Kors, according to retail analyst Jessica Ramirez. This is in addition to store closures and slow department store traffic due to the pandemic.

Q.

Why did Capri Holdings' European sales suffer during the recent holiday season?

A.

European sales suffered because new lockdowns from late last year kept consumers away from shops. This was during the crucial holiday shopping period, impacting revenue.

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