Stradivarius mid-air pop-up a world-first
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A Stradivarius mid-air pop-up store on a flight between Barcelona and Split is believed to be a world-first.
Cabin crew on a flight from Barcelona to Split gave passengers mobile phones that came with an app, designed specifically for the event, for purchasing clothes from Stradivarius’ latest collection.
Stradivarius says it believes the event marks the first digital pop-up store ever created on board a plane.
The passengers included leading international fashion bloggers, invited by the brand, whose final destination was the island of Hvar (Croatia) as a part of The Summer Expedition 2016, where they enjoyed different looks of the brand and some leisure activities.
All the passengers were given a corporate gift after landing and a letter of gratitude for attending this initiative.
In 2015, Stradivarius organised a fashion parade on a plane in another first..
Questions & Answers
Q.What was unique about the Stradivarius mid-air pop-up store?
What was unique about the Stradivarius mid-air pop-up store?
It was a digital pop-up store, allowing passengers to purchase items using a specific app on mobile phones provided during the flight. This event is believed to be a world-first for a digital store on a plane.
Q.Who were the passengers on this flight?
Who were the passengers on this flight?
The passengers included leading international fashion bloggers invited by Stradivarius. They were travelling as part of 'The Summer Expedition 2016' event.
Q.What was the final destination for the passengers?
What was the final destination for the passengers?
Their final destination was the island of Hvar in Croatia. There, they were to enjoy different looks from the brand and some leisure activities.
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