Stradivarius China goes online
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Inditex brand Stradivarius has opened its own online store in China to complement its existing online store on T-Mall.
Stradivarius, a sister brand to Zara, has 65 bricks & mortar stores in China. The direct site went live last month, less than six months after the brand made its T-mall eCommerce debut in the world’s most populous country.
A formal launch event took place at Shanghai’s Union Building, dubbed “The Event Paper: Asia edition”. From its rooftop terrace, the guests were able to enjoy stunning views of the Bund, the Chinese financial capital’s most cosmopolitan district.
The party was attended by international top model Liu Wen and Cate Underwood, the star of the brand’s FW15 collection campaign.
Questions & Answers
Q.Why has Stradivarius launched its own online store in China when it already has a presence on T-Mall?
Why has Stradivarius launched its own online store in China when it already has a presence on T-Mall?
Stradivarius opened its direct online store to complement its existing online store on T-Mall. This strategy aims to expand its e-commerce reach in the world's most populous country.
Q.How many physical Stradivarius stores are currently operating in China?
How many physical Stradivarius stores are currently operating in China?
Stradivarius, a sister brand to Zara, currently operates 65 physical bricks-and-mortar stores across China. This online expansion complements its established retail footprint in the region.
Q.When did Stradivarius first establish an online presence in China before launching its own site?
When did Stradivarius first establish an online presence in China before launching its own site?
Stradivarius made its e-commerce debut on T-Mall less than six months before launching its direct online store. This indicates a rapid expansion into the Chinese digital market.
Q.Where did the formal launch event for Stradivarius's new online venture in China take place?
Where did the formal launch event for Stradivarius's new online venture in China take place?
The formal launch event, named 'The Event Paper: Asia edition', was held at Shanghai’s Union Building. Guests enjoyed views of the Bund from the rooftop terrace.
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