Story-i Indonesia to open Apple Stores

Two more Apple Stores will open in Jakarta as part of Story-i Indonesia’s retail strategy to expand the network to 18 locations.

Story-i has formed a relationship with Singapore-headquartered retail giant Courts to open an initial two Apple stores within its large-format Courts Megastores in Jakarta. Story-i will follow up with two further stores within Courts outlets this quarter. Courts has more than than 70 locations across Indonesia as well as Malaysia and Singapore.

Like Story-i, Courts has an aggressive growth strategy, with a developed pipeline of up to 20 large-format stores. As part of this roll out, Courts has a marketing strategy including a storewide cash-back promotion on sales, extended to cover Story-i stores within its megastores.

Story-i CEO Yulius Halim says the network provides an all-important physical infrastructure for device sales and servicing that underpins its eCommerce business. As well as more stores, Story-i has been appointed the IT service centrepoint for the Courts Megastore complexes.

Singapore-incorporated Story-I has 14 Apple and related stores in Indonesia through its 95 per cent owned subsidiary Inetindo Infocom. Story-i branded stores retail Apple products and accessories, iConnect retails Samsung and Lenovo phones, computers and lifestyle accessories, and GeekZone provides software, equipment servicing and apps.