More stores for Berluti Asia
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Berluti Asia will open in India before year’s end, to be followed by a third store in Macau next year.
It has stores in Macau Galaxy (pictured) and Macau One Central, with the third location yet to be revealed.
In India, it is being introduced through an exclusive partnership with luxury retail group Bequest, reports Fashion Network. Bequest has exclusive rights in India already for such brands as Bang & Olufsen, and also has plans to expand the presence of UK cosmetics brand Molton Brown and Paris-based perfume house Creed.
“Berluti is our first association with LVMH,” says Bequest group CEO Gaganmeet Singh. “We are also in advanced talks with Brunello Cucinelli and other brands.”
Berluti will launch at Emporio mall in Delhi.
The luxury shoe brand, which has 53 monobrand stores internationally, was founded in Paris in 1895, adding menswear to its range in 2011 as well as a bespoke service. Bought by LVMH in 2012, ,the label started to roll out globally the following year with stores in Shanghai and Tokyo as well as London and New York.
In September last year the label appointed Colombian ready-to-wear fashion designer Haider Ackermann as creative director.
His collections are working well with clients in all geographical areas, says Berluti CEO Antoine Arnault. “Chinese clients are swarming back, and Japan too is going very well.”
Questions & Answers
Q.Which luxury retail group is partnering with Berluti for its expansion into India?
Which luxury retail group is partnering with Berluti for its expansion into India?
Bequest, a luxury retail group, is introducing Berluti to India through an exclusive partnership. Bequest already holds exclusive rights in India for brands like Bang & Olufsen and plans to expand Molton Brown and Creed.
Q.Where will Berluti's first store in India be located?
Where will Berluti's first store in India be located?
Berluti will launch its first Indian store at the Emporio mall in Delhi. This will mark its entry into the Indian market before the end of the current year.
Q.When did Berluti start its global expansion and which major cities were included?
When did Berluti start its global expansion and which major cities were included?
Berluti began its global rollout in 2013, following its acquisition by LVMH the previous year. Key cities included in this expansion were Shanghai, Tokyo, London, and New York.
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