Storefront partners with Obsess to create virtual reality stores
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Storefront is pushing the boundaries of the retail industry by giving brands for the first time ever the opportunity to rent Virtual Reality pop-up stores right on its platform.
Retailers and e-commerce brands can now launch a virtual, fully customisable store powered by Obsess’ VR technology, featuring their own inventory and choosing any layout, decor and style.
The ‘Future of Retail’ is retail everywhere, according to Storefront
Storefront is making retail accessible to anyone in the world by now giving customers a unique selling and buying experience through Virtual Reality, in addition to its current retail space offerings. Now, anyone has the ability to experience a physical store with the ease of online shopping.
“We see this Virtual Reality pop-up store as creating a new category between e-commerce and a physical retail space. It’s a great in between,” says Joy Fan, Storefront’s CCO.
Get a taste of (virtual) reality
With this new partnership with Obsess, brands and retailers can now easily book space through a New York City, Los Angeles, or San Francisco themed virtual store.
Now with this virtual pop-up store, e-commerce brands can get a branded store environment without the need to invest in a physical space – just yet.
“Our goal is to bring the visual merchandising and curation of retail stores into online shopping to make it a more guided and enjoyable experience,” explains Obsess founder and CEO Neha Singh.
By booking this virtual reality experience, brands will be able to increase digital engagement, reduce costs, create more traffic and acquire new data.
A unique initiative that allows Storefront to open all doors to all ideas.
About Storefront
Storefront is the world’s largest marketplace for short-term retail space rental, making it possible for brands to sell their idea anywhere; for space owners to activate their space with a click and for consumers to buy local; globally.
Storefront’s platform powers more than 10,000 listings, which represent more than 30 millionsqft of retail space. The company offers greater access to spaces in leading retail cities around the world, including Hong Kong, New York, Paris, London, Milan, Amsterdam, Los Angeles and San Francisco.
Since its launch in 2013, it has helped thousands of brands all over the world, including Google, Samsung, L’Oréal, Everlane, Shopify, Indiegogo; open temporary retail stores.
Questions & Answers
Q.What is the primary purpose of this new partnership between Storefront and Obsess?
What is the primary purpose of this new partnership between Storefront and Obsess?
The partnership allows brands to rent virtual reality pop-up stores, offering a new category between e-commerce and physical retail. It enables a unique selling and buying experience for customers globally.
Q.How will brands benefit from using these virtual reality pop-up stores?
How will brands benefit from using these virtual reality pop-up stores?
Brands can increase digital engagement, reduce costs, create more traffic, and acquire new data. They can also get a branded store environment without needing to invest in a physical space immediately.
Q.Does the article mention any specific locations or themes for these virtual stores?
Does the article mention any specific locations or themes for these virtual stores?
Yes, brands and retailers can book space through virtual stores with New York City, Los Angeles, or San Francisco themes. These are offered via the new partnership.
Q.What kind of customisation options are available for brands using this VR technology?
What kind of customisation options are available for brands using this VR technology?
Brands can launch a fully customisable virtual store, choosing any layout, decor, and style. They can also feature their own inventory within these VR environments.
Reader pulse
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