Fashion
Storefront is the world’s largest marketplace for brands to connect with retail spaces and is being called “the Airbnb of Pop-Up Space”. Over 8,000 brands, including L’Oréal, Maje, Chloé, OnTheList, Miss Runner, Butterboom, Thierry Mugler and Giorgio Armani, have opened temporary retail stores using the Storefront platform, which offers expanded access to space in leading retail cities around the world, including New York City, Paris, London, Los Angeles, Amsterdam, Hong Kong and most recently, Milan. The platform powers over 20,000 listings worldwide and 2,000 in Hong Kong, which represent more than 60 million square feet of retail space in 6 countries.
“We are delighted to have expanded Storefront to Asia. Hong Kong is an incredibly dynamic market with abundant opportunities for brands to gain exposure,” explains Benoît Clément-Bollée, co-founder and CEO of Storefront Asia.
The company specializes in matching a network of over 100,000 brands including retailers, e-commerce players, entrepreneurs and artists with commercial spaces across 3 continents, enabling them to launch short-term pop-up stores, showrooms, private sales, products launches and other events. These spaces can be rented for as little as one day up to several months, offering the most prominent possibility for filling vacant spaces with brands that range from local startups to international luxury brands.
Storefront endeavors to democratize access to the commercial real estate market by making short-term commercial space rental as easy as booking a hotel room and revolutionizing traditional rental methods in the process. 94% of retail happens offline, and the company aims at making this part of retail accessible to any business.
Physical retail is changing with global e-commerce companies opening physical stores. Storefront helps companies, like Etsy, to find spaces for them to develop and fine tune their
Online to Offline (O2O) strategies thanks to pop-up stores.
“Expanding to Asia is a top priority for many of our U.S. brands,” says CEO Mohamed Haouache, co-founder and CEO. “The ability to use a single service to find premium retail spaces for pop-up stores in cities around the world is something many brands have requested. The Hong Kong expansion opens doors for international brands in Asia and will further democratize the concept of the pop-up store.”
