Consumer electronics retail
Xiaomi
Mi Home stores turned a phone brand into a full consumer-goods retailer.
HKEX: 1810.HK · China · Greater China
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Why this company matters
Xiaomi sells phones, appliances, wearables and now electric cars through its own Mi Home stores, franchised outlets and online channels across Asia. Its retail estate is one of the fastest-growing physical networks in the region and a template for brand-owned distribution.
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