Step Inside Asia’s Largest Jordan-Only Store in Hong Kong
In this article (4)
Dipping into the streetwear mecca of Hong Kong, you’ll now find the all-new Jordan Brand store, set amongst the busy streets of the city’s Central District.
Located on Wellington Street, Jordan 8 Wellington is currently Asia’s largest Jordan-only store in Hong Kong, offering a fresh new approach to premium retail.
Taking the Jordan Brand to the next level, consumers are invited to members-only concepts, including custom t-shirts and jerseys, along with first access to Jordan Brand products. The space also offers a hands on experience allowing visitors to test selected sneakers – with basketball drills and moves, displayed on an adjacent digital wall.
Adopting the brand’s new design concept which originated at Chicago’s 32 South State Street store, the space pays homage to the legendary Michael Jordan through art installations and historical displays.
Also, be sure to peep Drake previewing a pair of “Kentucky Blue” OVO x Air Jordan 8 Retros.
Questions & Answers
Q.What unique experiences are offered to customers at the new Jordan store?
What unique experiences are offered to customers at the new Jordan store?
Consumers can access members-only concepts such as custom t-shirts and jerseys, and receive first access to new Jordan Brand products. The store also provides a hands-on experience for testing selected sneakers with basketball drills.
Q.Where in Hong Kong is the new Jordan store located?
Where in Hong Kong is the new Jordan store located?
The new Jordan Brand store, known as Jordan 8 Wellington, is situated on Wellington Street in the Central District of Hong Kong. It is described as being amidst the busy streets of the city.
Q.What is the design concept of the store and what does it feature?
What is the design concept of the store and what does it feature?
The store adopts the brand's new design concept, which first appeared at Chicago’s 32 South State Street store. It includes art installations and historical displays that pay tribute to Michael Jordan.
Reader pulse
Is Jordan's new store a major shift for Asian retail?
16,776 votes so far