Staycation theme for luggage label Lojel’s new K11 Musea pop up
In this article (5)
Boutique luggage brand Lojel has launched an immersive pop-up store in Hong Kong’s K11 Musea, opening today, focusing on the concept of staycations.
Dubbed “The Art of Staycation”, the event is a first for the brand, featuring the opportunity for visitors to customize a limited-edition Voja suitcase as well as an augmented reality experience exploring the future of how travel could evolve in the wake of the coronavirus pandemic.
The pop up is intended to provide a travel solution for a staycation in Hong Kong, selling hand-carried luggage as well as backpacks and travel accessories.
Visitors will be able to create their case from any pair of colors using the in-store tablet before seeing it assembled in person. A personalized tag will be laser-engraved for each customer and stored in a leather tag holder.
Customers’ final purchases at the pop-up will be delivered to their doorsteps at no charge.
The Art of the Staycation pop-up will be open through to December 31.
Questions & Answers
Q.What is the primary theme of Lojel's new pop-up store in K11 Musea?
What is the primary theme of Lojel's new pop-up store in K11 Musea?
The pop-up store is centred around the concept of staycations, providing a travel solution for those holidaying within Hong Kong. It is dubbed "The Art of Staycation".
Q.What unique interactive experiences are offered at Lojel's pop-up event?
What unique interactive experiences are offered at Lojel's pop-up event?
Visitors can customise a limited-edition Voja suitcase using an in-store tablet and watch it being assembled. There is also an augmented reality experience exploring future travel evolution.
Q.Which specific products can customers purchase at the pop-up store?
Which specific products can customers purchase at the pop-up store?
The pop-up store sells hand-carried luggage, backpacks, and various travel accessories. Customers can also personalise their chosen suitcase with a laser-engraved tag.
Q.How long will Lojel's "The Art of Staycation" pop-up store remain open?
How long will Lojel's "The Art of Staycation" pop-up store remain open?
The pop-up store opened today and will be available to visitors through to December 31. This provides several months for customers to experience the offerings.
Reader pulse
Is this staycation pop-up a smart move for Lojel?
21,775 votes so far