StarHub opens Hubtricity innovation center

Singapore’s StartHub has opened a new innovation center and converged operations cockpit named Hubtricity, aimed at accelerating Singapore’s transformation into a Smart Nation.

The 58,000 square feet facility will act as a foundation to foster service innovation and co-creation with partners and customers.

The centerpiece at Hubtricity is the converged command cockpit, where StarHub with real-time data can monitor how its fixed, mobile and pay TV networks and services are performing and understand how customers are using and responding to its service offerings through call center metrics and social media analytics.

Tan Tong Hai, CEO of StarHub said Hubtricity is derived from three words Hubbing – the convergence of technology and services; Tri – the three core networks that power Hubbing; and City – where it is about the consumers.

“Hubtricity not only showcases our extensive connectivity and deep competency in data analytics and cyber security, but is also a co-working space for partners and start-up companies to create solutions for a Smart Nation,” said Tan.

“Currently, we are working with both local and global partners to build platforms, such as smart home, intelligent vehicles, connected buildings, virtual reality and smart retail, to meet the future needs of our customers,” added Tan.

As a home-grown company, StarHub supports the nurturing of local talent and is keen to help drive the local tech startup ecosystem. Hubtricity aims to bring local technopreneurs together, who can create ideas and test out their solutions, catalyzing greater collaboration and innovation from Singapore.

Kiren Kumar, assistant managing director at Singapore Economic Development Board, said that with Hubtricity, StarHub is investing in capabilities that will enable it to innovate and develop new digital products, services and solutions with partners across industries.

“Hubtricity will add to Singapore’s position as the Digital Capital of Asia and will create exciting jobs in Singapore in areas such as cyber security and social media analytics,” said Kumar.