Starbucks app debuts on the Samsung Gear S2 smartwatch in Korea
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Starbucks Coffee Korea launched in November the new Starbucks app on the Samsung Gear S2 smartwatch in South Korea.
Through the app, customers can track their My Starbucks Rewards status and pay for Starbucks purchases directly from the wearable device, a first in Asia.
“We’re pleased to make the Starbucks digital experience convenient and rewarding for our customers,” said SJ Paik, chief marketing officer, Starbucks Korea. “This new Starbucks app for the Gear S2 smartwatch reflects Starbucks continued commitment globally to lead, innovate and connect with customers using mobile technology.”
With the circular design of the Samsung Gear S2 smartwatch, Starbucks fans can access uniquely designed Starbucks smartwatch face designs, such as the My Starbucks Rewards cup icon design.
The Starbucks smartwatch face designs were specially created by Starbucks and it said new designs will be regularly available on the Samsung Gear S2 Manager app to bring even greater personalization to the mobile Starbucks experience.
Samsung launched the Gear S2 smartwatch in the market last September.
Questions & Answers
Q.Which specific benefits does the new app offer Starbucks customers using the Gear S2 smartwatch?
Which specific benefits does the new app offer Starbucks customers using the Gear S2 smartwatch?
Customers can track their My Starbucks Rewards status directly from the wearable device. They can also use the app to pay for Starbucks purchases, offering a new level of convenience for transactions and loyalty programme management.
Q.What is the significance of this app launch for Starbucks' operations in Asia?
What is the significance of this app launch for Starbucks' operations in Asia?
this is the first time Starbucks customers in Asia can pay for purchases directly from a wearable device. It represents an innovation in mobile payment technology for the region, enhancing the digital experience for users.
Q.When did Samsung release the Gear S2 smartwatch to the market?
When did Samsung release the Gear S2 smartwatch to the market?
Samsung launched the Gear S2 smartwatch in the market in September. The Starbucks app for this device then debuted two months later, in November, allowing users to integrate their coffee experience with their new wearable.
Q.Will customers have options to customise the appearance of their smartwatch using Starbucks designs?
Will customers have options to customise the appearance of their smartwatch using Starbucks designs?
Yes, Starbucks has created unique smartwatch face designs, such as the My Starbucks Rewards cup icon. New designs will be made regularly available through the Samsung Gear S2 Manager app, allowing for greater personalisation.
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