Star creates stir as Adidas Neo ambassador
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After scarcely a month, Chinese entertainer Jackson Yi from boy band TFBoys has already created a stir as brand ambassador for clothing and footwear label Adidas Neo.
Following his appointment, on his birthday, Adidas Neo launched three online and offline interactive marketing activities targeting his fans.
His first assignment was a Jackson Yi gift box, awarded to 1128 winners of a draw on the Adidas Neo online store (the number references his birth date). Photos of the winners combined with a Yi poster went viral when posted on Weibo.
Questions & Answers
Q.Which specific activities did Adidas Neo launch to target Jackson Yi's fans after his appointment?
Which specific activities did Adidas Neo launch to target Jackson Yi's fans after his appointment?
Adidas Neo launched three online and offline interactive marketing activities following Jackson Yi's appointment. One key activity was a draw for a Jackson Yi gift box, awarded to 1128 winners on their online store.
Q.What was the first assignment given to Jackson Yi as Adidas Neo ambassador?
What was the first assignment given to Jackson Yi as Adidas Neo ambassador?
Jackson Yi's first assignment as Adidas Neo ambassador involved a special Jackson Yi gift box. This gift box was given to 1128 winners selected through a draw held on the Adidas Neo online store.
Q.How did the Adidas Neo marketing campaign involving Jackson Yi achieve viral reach?
How did the Adidas Neo marketing campaign involving Jackson Yi achieve viral reach?
The marketing campaign gained viral traction when photos of the gift box winners, accompanied by a Jackson Yi poster, were posted on Weibo. This helped to spread awareness and engagement across the platform.
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