Star creates stir as Adidas Neo ambassador

Dec 22, 2017Updated May 20, 20251 min read

After scarcely a month, Chinese entertainer Jackson Yi from boy band TFBoys has already created a stir as brand ambassador for clothing and footwear label Adidas Neo.

Following his appointment, on his birthday, Adidas Neo launched three online and offline interactive marketing activities targeting his fans.

His first assignment was a Jackson Yi gift box, awarded to 1128 winners of a draw on the Adidas Neo online store (the number references his birth date). Photos of the winners combined with a Yi poster went viral when posted on Weibo.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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