SSI launches online store in Philippines
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An online store recently launched in the Philippines by Stores Specialists will soon become the nation’s online gateway to global brands.
Stores Specialists Inc is a member of the SSI Group, the number one lifestyle specialty retailer in the Philippines, a member of the Rustan’s Group of companies. It manages leading fashion, luxury and lifestyle brands like Gucci, Prada, Anne Klein, Ferragamo, Michael Kors, Hamley’s and Pottery Barn.
The new website, SSI Life offers shoppers the opportunity to purchase a curated array of products from the SSI Group’s roster of brands in a convenient ‘anytime-anywhere’ online platform.
The site carries a curated array of products from 25 international brands now, with more to be added in the following months. The site currently includes a selection from Marks & Spencer, TWG Tea, Oliviers & Co, Payless Shoe Source, Nine West, Aerosoles, Bass, Superga, Steve Madden, MBT, OkaB, A/X Armani Exchange, Replay, High Sierra, Samsonite, Make Room & More and Beauty Bar.
Anton Huang, president of SSI Group, Inc, says the website offers shoppers the opportunity to purchase from SSI’s portfolio of international brands while experiencing the same premium service the company is trusted for at store level, on an online platform.
“We are the only eCommerce participant that is able to implement an Omni-channel approach, where our bricks and mortar stores will complement the online shopping experience of our customers and vice-versa,” he said.
In time the company will take its growing portfolio of international brands – now numbering 106 – in over 600 store locations, to a 24-seven digital retail platform.
“We will deliver our commitment of “Bringing the Best of the World to the Philippines” to a poised and ready growing online lifestyle shopping market,” said Huang.
SSI says it is committed to customer satisfaction not just through its selection of brands, but with a guarantee to deliver a unique digital shopping experience. Through SSI Life, customers are able to tailor their shopping experience with options to browse and purchase online or browse online and purchase offline in stores.
More brands will be added in the months to come following the site’s soft launch last November with an initial 17.
Questions & Answers
Q.How many international brands does SSI Life currently offer on its new online platform?
How many international brands does SSI Life currently offer on its new online platform?
The new website, SSI Life, currently carries a curated array of products from 25 international brands. More brands are planned to be added to the selection in the coming months, expanding its current offering.
Q.When did the SSI Life website initially launch, and how many brands did it feature at that time?
When did the SSI Life website initially launch, and how many brands did it feature at that time?
The SSI Life website had a soft launch last November. At that initial launch, the platform featured a selection of 17 brands for customers to browse and purchase online.
Q.What is the SSI Group's current total number of international brands across its entire portfolio?
What is the SSI Group's current total number of international brands across its entire portfolio?
The SSI Group's growing portfolio of international brands currently numbers 106. These brands are available across more than 600 store locations in the Philippines.
Q.How does SSI plan to integrate its physical stores with the new online shopping experience?
How does SSI plan to integrate its physical stores with the new online shopping experience?
SSI aims to implement an omnichannel approach, where its bricks and mortar stores will complement the online shopping experience. This integration will also work in reverse, with online supporting in-store activities.
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