Squarestreet launches coffee concept in Sheung Wan

Scandinavian lifestyle accessories label Squarestreet is presenting a new in-store coffee concept centered around the tradition of “fika” at its Sheung Wan boutique.

“Fika” is a Swedish verb that describes the act of meeting to drink coffee while enjoying traditional pastries in any home or workplace in Sweden. It is an integral part of Swedish coffee culture.

The Kaffe venue offers classic Swedish homemade pastries paired with Swedish-roasted beans in a cosy and intimate environment. The shop also offers a selection of local, Swedish and in-house designed accessories and homewares. Its takeaway utensils are all compostable and its cup sleeves are decorated with the classic folk art called “Kurbits” from the Dalarna region in central Sweden.

All pastries are made by a Swedish baker following traditional recipes, and the cafe’s beans are delivered weekly, three days after roasting, to keep the coffee as fresh as possible.

“I wanted to offer a new type of cafe experience through Kaffe,” said Kaffe founder and curator Alexis Holm. “Having a ‘fika’ is something special, a moment with friends, a good book, or treating your grandma to her favourite pastry. Coffee is only the excuse, it’s what happens when people have coffee that matters.”