Spotify launches new Home experience for Android users, iOS gets it too

1 min readAug 10, 20225:30 AM

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Another week, another Spotify update. The music streaming giant has just announced plans to launch a brand-new Home experience for Android users. The new experience will feature feeds for both Music and Podcast & Shows, and will be coming to iOS at a later date.

The main hub for recommendations, Spotify’s Home is meant to help users easily scroll through the type of content they’re looking for. The updated version will make the experience more personalized while allowing Spotify users to dive even deeper into their recommendations.

Starting with the Music feed, Spotify listeners will be provided with quick access to suggestions, which will be based on their music taste. Additionally, album and playlist recommendations along with buttons to make it easy to share, like, and instantly play music will be available too.

On the other hand, in the Podcast & Shows feed, Spotify users will be able to quickly access new episodes of their favorite shows. Also, personalized podcast recommendations will be an important part of the new Home experience. Finally, the new hub will allow listeners to read episode descriptions, save to Your Episodes and start playing podcasts without leaving the page.

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What this means

Spotify's platform enhancement, while seemingly incremental, is a deliberate step to reinforce user retention and content consumption. By refining the discovery process through dedicated Music and Podcast & Shows feeds, Spotify aims to combat content fatigue and elevate its personalised offerings. This proactive stance echoes the rapid market adaptations seen with players like GUMAC, which used digital engagement to expand its physical footprint in Vietnam. The improved experience will likely pressure rival streaming services in Asia to similarly invest in their user interface and recommendation engines. The core risk lies in alienating users with too much change or failing to deliver genuinely improved recommendations. We will track Spotify's next quarterly user engagement reports for early indications of success.

Maria Santos

Questions & Answers

What are the main changes to the new Spotify Home experience?

The new Home experience will introduce separate feeds for Music and Podcast & Shows. It aims to make recommendations more personalised and help users navigate content more easily based on their preferences.

What new features will be available in the Music feed?

Users will get quick access to music suggestions based on their taste, along with album and playlist recommendations. Buttons for sharing, liking, and instantly playing music will also be available.

How will the Podcast & Shows feed improve the user experience?

Users can quickly access new episodes of favourite shows and see personalised podcast recommendations. It will also allow reading descriptions, saving episodes, and starting playback without leaving the page.

When will iOS users receive this new Home experience?

The new Home experience is launching first for Android users. It will be coming to iOS devices at a later, unspecified date, after the initial rollout on Android.

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