Skip to content
Living

Spotify launches individual buttons for Premium users

By Minjun Park
1 min read
Spotify
Spotify
In this article (4)

Not a week goes by without Spotify launching a new feature for its customers. The music streaming service announced gains in both paid and free customers back in April, so the new often-released new features are meant to keep subscribers loyal and turn free customers into paying ones.

The most recent new feature announced by Spotify is exclusively aimed at turning free users into subscribers. The music streaming service revealed plans to launch individual buttons for Shuffle and Play, which will only be available for Spotify Premium users.

Spotify has a single button for that merges these two important options – Play and Shuffle, but an upcoming update will separate the two for Spotify Premium users. It will make it clearer and easier to choose the mode that a user prefers at the top of playlists and albums.

According to Spotify, the new feature will be rolled out on iOS and Android mobile devices for Spotify Premium users worldwide over the coming weeks, so look for the two new buttons as soon as you see an update for your Spotify app. Don’t bother though if you’re using Spotify’s free tier.

Questions & Answers

Q.

What is the primary goal of introducing separate Play and Shuffle buttons for Spotify Premium users?

A.

The new feature is exclusively aimed at converting free Spotify users into paying subscribers. It is also intended to make choosing a listening mode clearer and easier for Premium users on playlists and albums.

Q.

Which specific platforms will receive the new individual Play and Shuffle buttons?

A.

The individual Play and Shuffle buttons will be rolled out on iOS and Android mobile devices. Spotify Premium users worldwide can expect to see them over the coming weeks.

Q.

Are there any plans to make the individual Play and Shuffle buttons available to Spotify's free tier users?

A.

No, the new individual Play and Shuffle buttons are exclusively for Spotify Premium users. Free tier users will not have access to this feature, as it is designed to encourage upgrades.

Reader pulse

Is Spotify's Premium-only button a smart move?

23,671 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready