Sportswear Label Sweaty Betty opens first Asian store
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Sportswear label Sweaty Betty has made its Asian debut, opening a store at Hong Kong’s IFC mall.
The British retailer, often described as a premium competitor of Canada’s Lululemon, specializes in women’s activewear. It was founded by Tamara and Simon Hill-Norton.
The Hong Kong store features the brand’s entire range as well as the add-on services popular at its London flagship, including monogramming, free-flow kombucha tea, personal shopping and yoga sessions.
In an interview with Vogue magazine, Tamara Hill-Norton, who is also the label’s creative director, said the brand’s signature leggings are approaching the perfect fit.
“We worked so hard on it – the gusset, the high hem, the seaming details – all of it is so important,” explained Hill-Norton. “We have a big focus on the fit and the team really pays a lot of attention to how it looks on a woman’s body.”
Sweaty Betty has a network of more than 60 shops, mostly in the UK and the US.
Questions & Answers
Q.Which specific Asian market has Sweaty Betty chosen for its first store in the region?
Which specific Asian market has Sweaty Betty chosen for its first store in the region?
Sweaty Betty has launched its first Asian store in Hong Kong. It is located at the IFC mall, marking the British retailer's debut in this market.
Q.What additional services will customers find at the new Hong Kong store?
What additional services will customers find at the new Hong Kong store?
The Hong Kong store offers various additional services, including monogramming, free-flow kombucha tea, personal shopping, and yoga sessions. These are also popular features at their London flagship location.
Q.How many stores does Sweaty Betty currently operate globally?
How many stores does Sweaty Betty currently operate globally?
Sweaty Betty has a network of more than 60 shops worldwide. The majority of these stores are located in the United Kingdom and the United States.
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