Sportsdirect.com Malaysia expands
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Sportsdirect.com, the leading UK sporting goods retailer, opened its 13th Malaysian store this week.
The new outlet is in the Oceanus Waterfront Mall in Kota Kinabalu.
Sportsdirect.com Malaysia plans a further four new stores by November. The foray marks UK-headquartered Sportsdirect.com’s first direct retail investment in Asia, a partnership with Malaysian-owned MST Golf Group of companies, an established regional golf retailer.
“We are delighted to be opening our next superstore at the Oceanus and to bring a variety of authentic sports brands and categories to Sabah consumers at unbeatable value,” said Sportsdirect.com Malaysia MD Paul Gibbons in a statement.
At 10,000 sqft, the new store is the largest sports store in Sabah. Sportsdirect.com is a well-known sports shopping destination in UK and Europe with over 900 stores and annual sales revenue of RM15 billion.
Sportsdirect.com offers a wide selection of global brands in sportswear, footwear and sports equipment, including leading brands such as Nike, Adidas, Puma, Yonex, Li-Ning, Speedo and Arena, alongside its exclusive portfolio of 28 internationally recognised sport, fashion and lifestyle brands including Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.
Malaysia customers experience the same look, feel and flow of the most modern UK stores, providing the widest and most in-depth range of equipment by brand, technical innovation and value.
The stores are zoned by key sports categories: the Boot Room for football; Sheruns Heruns for running; Fitness Zone for fitness, cross training, gym equipment, weights, boxing, martial arts and yoga; Racket Centre for badminton, squash and tennis; Swim Shop for pool, beach, water sports and activities; Field & Trek for outdoor and winter, hiking, tracking and camping; the Games Room for table games, darts, table tennis; Big Action for bikes and skates; Men Sports Lifestyle; Women Sports Lifestyle and Kids Sports Lifestyle.
Questions & Answers
Q.What is the nature of Sportsdirect.com's presence in Asia?
What is the nature of Sportsdirect.com's presence in Asia?
The new store in Malaysia marks Sportsdirect.com's first direct retail investment in Asia. It operates through a partnership with the Malaysian-owned MST Golf Group of companies, a regional golf retailer.
Q.How many new stores does Sportsdirect.com Malaysia intend to open by November?
How many new stores does Sportsdirect.com Malaysia intend to open by November?
Sportsdirect.com Malaysia plans to open a further four new stores by November. This expansion will add to their current total of 13 stores in the country.
Q.What is the estimated annual sales revenue for Sportsdirect.com globally?
What is the estimated annual sales revenue for Sportsdirect.com globally?
Sportsdirect.com's annual sales revenue is stated as RM15 billion. This figure applies across its operations, which include over 900 stores in the UK and Europe.
Q.Which specific sports categories are featured in the new Malaysian stores?
Which specific sports categories are featured in the new Malaysian stores?
The stores are zoned by categories such as the Boot Room, Sheruns Heruns, Fitness Zone, Racket Centre, Swim Shop, Field & Trek, the Games Room, and Big Action. They also feature Men, Women, and Kids Sports Lifestyle sections.
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