Specsavers tops in Asia-Pacific region
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The staff at Specsavers Gisborne have been named the best customer service team in the whole Asia-Pacific region.
Just four months after the Gladstone Road store was named as Retail New Zealand’s overall customer service winner at its Top Shop Awards, the Federation of Asia-Pacific Retailers Association (FAPRA) recognised Specsavers Gisborne by awarding the store its top customer service excellence award.
Specsavers Gisborne co-director Tania Richards said she was thrilled to win the award “on behalf of New Zealand”.
“Seventeen countries go in for the awards. They all have their conferences and put their best stores forward. Retail NZ entered us into the awards as the best in New Zealand and we got the Best Country award on behalf of Retail NZ.”
Ms Richards put the award down to the attitude of staff, which had been on display during a “mystery shop” conducted by an undercover examiner.
“So that’s really good. We try hard to provide good customer service.”
The FAPRA Awards take place every two years and involve retailers nominated by 17 national retail associations across Singapore, Thailand, Malaysia, Indonesia, Vietnam, the Philippines, China, Hong Kong, Chinese Taipei, Japan, Korea, Australia, New Zealand, India, Mongolia, Fiji and Turkey.
The staff at Specsavers Gisborne have been named the best customer service team in the whole Asia-Pacific region.
Just four months after the Gladstone Road store was named as Retail New Zealand’s overall customer service winner at its Top Shop Awards, the Federation of Asia-Pacific Retailers Association (FAPRA) recognised Specsavers Gisborne by awarding the store its top customer service excellence award.
Specsavers Gisborne co-director Tania Richards said she was thrilled to win the award “on behalf of New Zealand”.
“Seventeen countries go in for the awards. They all have their conferences and put their best stores forward. Retail NZ entered us into the awards as the best in New Zealand and we got the Best Country award on behalf of Retail NZ.”
Ms Richards put the award down to the attitude of staff, which had been on display during a “mystery shop” conducted by an undercover examiner.
“So that’s really good. We try hard to provide good customer service.”
The FAPRA Awards take place every two years and involve retailers nominated by 17 national retail associations across Singapore, Thailand, Malaysia, Indonesia, Vietnam, the Philippines, China, Hong Kong, Chinese Taipei, Japan, Korea, Australia, New Zealand, India, Mongolia, Fiji and Turkey.
Questions & Answers
Q.Which body initially nominated Specsavers Gisborne for this award?
Which body initially nominated Specsavers Gisborne for this award?
Retail New Zealand nominated Specsavers Gisborne for the FAPRA award. The store was entered into the awards as the best in New Zealand, having already won Retail New Zealand's overall customer service award.
Q.How often are the FAPRA Awards held?
How often are the FAPRA Awards held?
The FAPRA Awards are held every two years. They involve retailers nominated by 17 national retail associations across the Asia-Pacific region and other listed countries.
Q.What did Tania Richards credit for the store's success in customer service?
What did Tania Richards credit for the store's success in customer service?
Ms Richards attributed the award to the positive attitude of the staff. This attitude was observed during a mystery shop conducted by an undercover examiner, highlighting their commitment to good customer service.
Q.How many countries are represented in the FAPRA Awards?
How many countries are represented in the FAPRA Awards?
Seventeen countries participate in the FAPRA Awards. These countries' national retail associations nominate their best stores, leading to conferences and the final awards.
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